Our background is in denim & casual clothing, and for many years we’d been selling other people’s clothes. During that time, we’d seen a change in the general relationship with clothing; a shift to a faster, quicker model built on ever changing trends and cutting of corners. When the time eventually came to make our own range of clothing, we knew that we’d want to do something different. That time is now.
From sourcing through to design, we use high quality, organic materials - putting a passion for craft at the center of everything we do. Traditional techniques are shown the respect they deserve, so that lessons of the past can be used to create something for the future. And we offer free repairs and maintenance, to ensure that our products don’t end up on the scrap heap.
We want to offer a genuine alternative to the outdated notion of fast fashion. Something that makes a difference to our audience, and in turn, our environment. Something that stands up for itself, and makes the right sort of statement.
A range of long lasting, functional clothing, designed for the 21st century.
Made to be worn by everyone, and built to last.