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A Victorian Summer

Posted by David Wall on
Happy couple eating candyfloss on seaside bench wearing Uskees powder-coloured overshirts.

Introducing A Victorian Summer, the latest campaign by Uskees.

Couple standing on steps at Welsh seaside waring pastel pants and Uskees powder-coloured overshirts.
Man sat on seaside bench reading 'fast fashion' newspaper wearing Uskees grey overshirt.

With this shoot, we wanted to lighten everything up a bit and move away from the industrial, sparse, muted and frankly a bit serious look that we’ve been going for with Uskees so far. We wanted this shoot to be a marker in the sand that would say right, now it’s summer, everything is a bit brighter and more optimistic now that we’re out of lockdown. To give the brand some levity; to instil some of the fun, hopefulness of the brand and have that injection of bold colour that is in the DNA of Uskees.

Couple sat on bench wearing purple Uskees smock and shirt eating ice cream.
Woman wearing Uskees 'powder' coloured shirt with seaside hotel in background.
Couple wearing yellow Uskees shirts in seaside gift shop.

At the same time, we didn’t want to lose the connection to work that Uskees has. So, we were thinking, where would your Mill or Factory worker go on holiday and of course, they’d go to the coast, the British Seaside. We chose to shoot the campaign in Llandudno, Wales for its beautiful pier and lovely old Victorian buildings. Then the thinking was we’d use your classic seaside props to add the fun, light heartedness and of course colour that is Uskees.

Man wearing ultra-blue Uskees smock while flying kite on Welsh beach.
Couple wearing super-green Uskees smock and overshirt at seaside snack kiosk.
Crouching and posing for camera wearing 'powder' colored Uskees overshirt.

Victorian Summer is the first in a trilogy of shoots, so watch this space.

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