Introducing A Victorian Summer, the latest campaign by Uskees.
With this shoot, we wanted to lighten everything up a bit and move away from the industrial, sparse, muted and frankly a bit serious look that we’ve been going for with Uskees so far. We wanted this shoot to be a marker in the sand that would say right, now it’s summer, everything is a bit brighter and more optimistic now that we’re out of lockdown. To give the brand some levity; to instil some of the fun, hopefulness of the brand and have that injection of bold colour that is in the DNA of Uskees.
At the same time, we didn’t want to lose the connection to work that Uskees has. So, we were thinking, where would your Mill or Factory worker go on holiday and of course, they’d go to the coast, the British Seaside. We chose to shoot the campaign in Llandudno, Wales for its beautiful pier and lovely old Victorian buildings. Then the thinking was we’d use your classic seaside props to add the fun, light heartedness and of course colour that is Uskees.
Victorian Summer is the first in a trilogy of shoots, so watch this space.